It’s now been ONE FULL YEAR that I’ve been independently publishing. When I started, I had 0 books and had made a grand total of $0.00. One year on, and I now have 19 titles – made up of a mixture of short fiction stories and longer non fiction books (this doesn’t count my two traditionally published books). And I’ve made $4,266.51 (again not counting my trad books).
So that’s like a bazillion percent increase (yes that’s a number).
So what’s in store for the next twelve months?
It’s time to stop being just a ‘writer’ and start also being a ‘business person’. Yes my friends, it’s time to take this writing gig seriously.
What? Think it’s too high to aim for? Meh.
Shoot for the stars, and if you only hit the moon
you are still way ahead. [Tweet this]
Over the next twelve months I’ll be writing more books (the first six months I’ll be concentrating on the fiction, and the second six months on the non-fiction).
As I mentioned in my last post, I’ll also be increasing all my prices. No more 0.99 cents for me.
Now I’ll have to do this price increase gradually and carefully, because Amazon doesn’t like it much if you have their price higher than other outlets. And we all know how slooooow some of the other retailers are when you are using Smashwords to update prices.
So I’ll first have to increase the prices on Smashwords, and once they are updated on Apple and B&N (at least), I’ll increase them on Amazon. Any new works will go immediately to the new pricing.
I’ve also got an editorial calendar in place. No more procrastinating! I’ve got a publishing schedule to adhere to.
Up until now, the throwaway writer method that I’ve been testing, really hasn’t been paying off for me. I’m not seeing any dramatic increases in income every time I publish a new story, and in fact my sales have been rather dismal.
So I’m abandoning it. I’ll still be writing lots of shorts and bundling them. But I’ll be doing it MY way. The Tracey Writes way. Yes – The Tracey Writes Method has now officially started. Which still has the initials of TW Method. So that’s kind of cool.
I’ll be doing what I know best online, which has worked well for me over the past five or so years. You see before I was a writer on this blog, I was an internet marketer, and before that an author (trad), and before that a journalist, and before that … oh never mind.
My point is – that it’s time to start implementing what I know works for me.
The only dilemma is that I know it works for non fiction/info products. But will it also work for fiction. This is the big question.
The first step obviously is branding. You may have noticed I’ve removed most of the references about my fiction pen name off this site . That’s deliberate. I need to start branding ‘her’ differently than I brand myself. And that means a totally separate identity. I know many of you that have been reading this already know who ‘she’ is. That’s fine. It’ll be our little secret. Shhhh. But from now on – I won’t be mentioning ‘her’ on this blog.
She needs to be a cool sassy writer with a hint of sex appeal. Not a stay at home mum with two kids who is currently writing this blog post in her pyjamas and purple dressing gown (no – there will NOT be photos). ;)
The cornerstone to any good marketing campaign is finding YOUR people. Your fans. Whatever you want to call them. Seth Godin calls them your tribe. To sell your product (in this case your book), you need a tribe that wants it.
That’s why PN (PN = Pen Name and what I’ll be calling ‘her’ from now on) had to change. And why over the next few weeks and months she’ll be positioning herself as an ‘expert’ on writing short sexy stories.
The first step to that is writing some really good blog posts, and also articles that will be going on other sites. I’ll be talking more about that at a later date. But for now, you’ve got a good idea of where I’m going with PN.
The next major step will be getting people to subscribe to her blog. I’ll be adding a lot more incentive to subscribe over there soon. Once I’ve built that up a bit, I can start moving them into the sales funnel of wanting her latest releases when she writes them. I want fans who will be the first to know when she adds a new book and want it asap. That means I have to build momentum and ‘buzz’ before I even release it.
But first I need to build a good strong foundation for her. Build up the trust so to speak.
All of this sounds like a lot of work. But it’s not really – it’s all just common sense. People buy from people they like. So I need to help people to really like PN.
Obviously that starts with good books – that’s a given.
But just having a good book isn’t enough anymore. So PN is going to be a lot more social than I am. I’m actually pretty shy in real life, but PN is going to be more outgoing. She won’t be pimping her books over on Twitter though – eck. Just building relationships at this stage. Remember – TRUST. Strong foundation.
But again, I’ll be explaining more about this in a later post.
Just know that things, they are a changin’ over here. And I likes it.