It’s been over three months now that I’ve been trying out the throwaway writer method. For those that missed the earlier posts, the first one talks about what it is, and last month I talked about how I’ve been doing.
In May, from just the fiction (which is all I’m counting for this case study since I already had the non fiction up), I made just shy of $32 for the month. So I’m still not killing it yet.
However, I am seeing a slight improvement in sales, so at least it’s moving in the right direction. I’ve also now got 22 titles up on Amazon (a mixture of the shorts, the collection, and my non fiction titles). So my virtual bookshelf is expanding all the time – and that’s got to help with exposure.
Still, why am I not making close to $1,000 a day (or even a month) yet?
Book Titles Need To Be Irresistible
One thing I’ve overlooked lately is my book titles. While I feel that my titles are good – I’m not sure they are exactly click-lust (titles that are so good that people just have to click them).
So I’ll be changing them, adding a few words, taking a few out. The MAIN title won’t change, just the words I put after it.
I notice a lot of authors are saying things like Desperate July: A Novel, or Fifty Shades of Gray (The 1st book in the Fifty Shades Trilogy), so I might experiment with that a bit.
Descriptions That Hook The Reader
I don’t know if you’ve noticed, but lately Amazon hasn’t been showing the full descriptions of books any more.
You are now seeing just the first few lines with an arrow pointing down to read more, like this:
That means those first few lines have got to be extra awesome now. I’m in the processing of going and changing a lot of mine so that the most enticing information is first.
Go and check yours, and try to read just the information that is displayed, without clicking the show more link. Is your blurb exciting enough for someone to want your book? Do they know what it’s about as they scan the page?
If not, make changes.
My books that have the most reviews sell the best. I didn’t want to have to admit that reviews sell books, but they do.
So how do you get them? I’ve been experimenting with a few different methods.
One is: at the end of each book I’ve been leaving a friendly note. Something like this:
I hope you enjoyed [book title]. If you’ve got some extra time I’d really appreciate it if you left an honest review of it at [Amazon.com/other book retailer]. Book reviews help other readers decide on the books they love, and it would mean a lot to me. Thank you. Tracey.
I’ll also be experimenting with offering free copies, in return for honest reviews, at my various blogs. I’ve only just started doing this, and haven’t got any requests for books yet, but I’ll see what happens with this method over the coming weeks. You can see an example of what I’m doing here.
Hopefully some of the changes I’ll be making this month will help spur sales, so that I can report more spectacular results next update.
All the best,