You’ve written a great story, had it edited, formatted, got a gorg cover and your book is ready to be published.
Before you do — you might want to check your back matter.
Do you have a call to action for what you want readers to do next?
Well, you should.
If a reader has gotten to the end of your book, it means they probably loved it (of course), and may want to read more of what you’ve got.
So tell them what to do next.
Here is what I do (ymmv):
1. Add a link to your next book (either the next in the series, or a similar book in that genre). Not a link to every book you have though, this will make customers overwhelmed. Just one or two links is enough.
It may mean, if you haven’t written the next in the series, or have no other books, that you will need to come and update your back matter when you have more written.
2. A link to your mailing list. This one is important. I neglected this for my first year as an indie, and wish I hadn’t. The key to every successful indie author I’ve
stalked researched is that they have a list of people who’ve signed up to hear about their new releases. This not only helps get sales from those people when you write new books (yah for fans), but those initial sales will boost your rank and push you higher on new releases lists and other genre lists on Amazon (and other retailers).
I’ve also noted that successful authors ONLY send emails to their lists when they have a new book, or a special sale. Don’t waste your readers time with random newsletters about the writing process or your cat) .
3. A thank-you for reading your book. Your reader will appreciate it. (And it’s always good to leave on a positive note).
4. A request for reviews. I don’t do this, however it can be very effective. Asking for their time to write an honest review on Amazon (or other retailer) does help boost the amount of reviews that you will get. Keep your request polite and to the point.
Just adding these to your back matter will help build your sales and platform.
Happy writing & selling!
P.S. I was asked why you wouldn’t put links to all your books and let customers choose. My answer: By all means have a list of all the books you’ve written if you want at the end. I wouldn’t put links on them all though.
What I do is as soon as the story hits THE END, I say a quick thank you for reading, then a link to the next book (or another book) and then my mailing list link.
On the next page is a very brief ‘about the author’ section with a sentence or two about me (or my pen name) and the bibliography of all the books I’ve written under that name. My bibliography doesn’t have links — only the one or two books I’ve linked after the story does.
I hope that makes it more clear 🙂
P.S.S. January was my best sales month so far! Income is slowly creeping up – yah! Also I’ve just finished my second novel which should be published at the end of this month. Fingers crossed readers like sexy men with wings 😉 What am I saying? – of course they do – duh.
P.S.S.S. I’m also doing a self-editing course this month – it’s going well so far. I’m hoping it helps me write even betterer. 😉