I’ve been reading a lot about how great it is to write fiction for the Kindle. All the successful indie authors are all fiction writers writing 0.99 or 2.99 eBooks.
I can’t seem to find any successful nonfiction indie authors yet. In fact most of the nonfiction books that are in the top 100 of the Kindle store are traditionally published. And expensive (average price 9.99).
So I don’t really have any reference to what I what to do yet or if it’s even possible to be as successful as the many fiction writers that are raking it in.
I just don’t know.
Obviously I just have to try it myself to find out – and I will when I finish this book (it’s getting there – probably another month or so) so I’ll be able to see whether this indie thing is worth it or not. It will be an interesting experiment because in September my traditionally published book will be coming out so it will be a good comparison.
Most of the articles and opinions that I’ve read so far have said that the reason that nonfiction books don’t do as well is because most nonfiction authors can’t churn out as many books as they can with fiction. That’s true to an extent. How many ways can you really tell the same information if you write in the same niche over and over. Not many.
Of course there is nothing stopping you writing in a few different niches. That’s what I plan to do anyway. I’ll probably use different pen names to separate the niches. Or I won’t. I still haven’t decided.
Another theory as to why there are less nonfiction books selling well on the Kindle is that generally they are not as much an impulse purchase as fiction books. Think about it. You are sitting in bed wanting to read a nice story on your Kindle so you quickly browse the Amazon store for something that looks interesting that is cheap before you read a chapter or two before shutting your eyes for some sleep.
That’s not the way people buy nonfiction. People buy nonfiction to learn about a topic in more detail, or to find out information or solution’s to a problem. It isn’t bedtime reading. Therefore it’s usually bought on purpose – not on a whim.
Does that make it harder for nonfiction authors to make money? Again, not sure. Maybe?
What about price point?
Plenty of studies have shown that people are willing to pay more for an information book than a novel. Or rather that has been the case in the past. Is it still the case? Is the trend towards lower priced novels influencing peoples buying choices for nonfiction as well?
There are still lots of high priced nonfiction books on the Kindle store and only a few (rather dodgy looking) low priced ones.
Are people feeling sceptical that low priced nonfiction is any good or just junk. Perhaps a higher price point is equated to a better product? Again, maybe.
Obviously I’ll be able to experiment more once the book is finished and up online, and until then I’m still speculating on what works and what doesn’t. But in the meantime, if you’ve got any case studies or experience in writing nonfiction as an indie author I’d love to hear your thoughts.